Privacy Policy - Mood Loop

Last updated: 30/06/2025

Mood Loop is a journaling and mood tracking tool built by Tough Minds. We’re committed to protecting your privacy, being transparent about what we collect, and giving you control over your data.

1. What We Collect
When you use Mood Loop, we may collect:

Account information: email address and login data.
Journal content: anything you write, record, or upload into entries.
Usage data: how you use the app, for example which features you interact with or how often you log in.
Shared content: if you choose to connect with a practitioner, selected entries or insights may be shared with them.

2. Who Can See Your Data
By default, your data is private to you. You can choose to share specific entries or insights with a linked practitioner. Tough Minds staff may access anonymised or specific user data if necessary for support, diagnostics, or product improvement.

3. How We Use Your Data
We use your data to:

Power the features of the app (e.g. save entries, generate insights)
Improve Mood Loop through aggregated usage analytics
Support your connection with a practitioner if you choose to share entries

We never sell your data. Ever.

4. Third-Party Services
Mood Loop is built on services provided by:

Firebase (authentication, database, hosting)
Gemini AI (for journal insights and language understanding)
Google Analytics (to understand app usage and improve performance)

These services may process or temporarily access your data under their own privacy policies.

5. Your Rights
You have the right to:

Request access to your data
Delete your account and associated data at any time

Email us at michael@toughminds.org if you want to make a request or raise an issue.